Only when you see him next to Simone Biles do you realize that he is VERY VERY tall, and she is VERY VERY short.People can’t really compare in abstract, better to be done against something else, Need a frame of reference, and that frame of reference helps us judge the extent of a difference.Because brains work better when they have context. I can’t identify the type of sandwich in a vacuum, but I can distinguish between two different sandwiches. Because now, my brain has something to compare it to.
One bite of chicken, one bite of tuna, and suddenly my brain has everything it needs, and there is no doubt in my mind which is chicken and which is tuna. …I can take a bite of the other type of sandwich.I could eat the entire sandwich and still not know if it’s chicken or tunaBUT, there is a way I can find out, without a doubt, which it is…. My brain doesn’t have enough information to identify the flavor. I can’t tell you by looking at it if it’s chicken salad or tuna salad, and I can’t smell it. But generally, I can taste all sorts of things and actually enjoy being a bit of a foodie.My Achilles heel, however, is this sandwich. People usually ask me, well, can you taste? And I say, sure, I guess, although I don’t know what “taste” might mean to someone who can smell. Most of use could either smell what type of sandwich it is, or take a bite and taste it.Fun fact about me, however, is that I have no sense of smell. Take this sandwich, for instance – is it chicken salad or tuna salad? They looks similar.But the point is, the way you see a color depends on its context. Ok so fuchsia is right either way – the fuchsia plant has both these colors.Does the first color look different to you now? Did any of you say purple first, but now you say pink? Did anyone think fuschia?.Sometimes it’s for discovery, other times it’s for evaluation. When we talk about research, we mean actually observing and talking to real people.We do that by observing and talking to users. Hi! We make products and services easier to use.Randomize the order of the things they use. – See where you fit & identify opportunities for Tips & competitors who solve your problem Tips & Tricks – Choose the best elements of each design Competitors are a rich source of alternative designs.On design elements that Case Study: Case Study: PathsĬomparisons help you set the Case Study: Case Study: Case Study: Case Study: ProductsĬompetitors help you see where you Comparisons extend the value of research by helping you Is the grass really Competitors = Bigger Choosing Your Choosing Your Choosing Your Choosing Your Choosing Your Case Study: Case Study: Case Study: Case Study: Pixels The Internet is a library of Competitors = Reality Check Helping you learn more about your “…but I barely have time for research on my own How Your Competitors Can Help See Comparisons extend the value of research by.Chicken Salad or Tuna Chicken Salad or Tuna Salad?Ĭhicken! Brains like Brains like Brains like Comparisons help us:.
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